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7 Step Plan for all Marketing Campaigns

7 Step Plan for all Marketing Campaigns

I was thinking the other day that every marketing campaign can be broken down in terms of 7 stages.

Take a look and tell me what you think?

Select Customer Type

Does your customer want a marketing campaign for an on-line or offline product?

1. Online

2. Offline


Select Advertiser Type

Are you going to run a campaign using legal/ethical tactics or illegal/unethical tactics or somewhere in between.

1. White hat

2. Grey Hat

3. Black hat


 Select Advertiser Relationship

Is your marketing campaign aimed at businesses (B2B) or at consumers (B2C)?

1. B2B

2. B2C


Profile Target Audience

Learn as much as possible about your target audience. (Who and Where are they?)

1. About them

2. Their interests

3. Their language

4. Their location

5. Where they congregate


Select On-line Advertising mediums to reach target audience

How are you going to reach your target audience? (How to get to them?)

1. Social Media

2. Search Media

3. Website Media

4. Mobile Media

5. Email Media

6. Paid Ad Networks


Cultivate the following for optimum conversion

1. Vehicle(s)

How are you going to package the message that reaches your target audience?

e.g Articles, Infographics, Animations, Videos etc

2. Message(s)

What are you going to say to attract, retain and convert your target audience to money?


Launch campaigns

Just get the campaign started!



Written by Stephen

Steve Ryan is the co-founder of Young Web Builder with Oliver Neely.