I was thinking the other day that every marketing campaign can be broken down in terms of 7 stages.
Take a look and tell me what you think?
Select Customer Type
Does your customer want a marketing campaign for an on-line or offline product?
Select Advertiser Type
Are you going to run a campaign using legal/ethical tactics or illegal/unethical tactics or somewhere in between.
1. White hat
2. Grey Hat
3. Black hat
Select Advertiser Relationship
Is your marketing campaign aimed at businesses (B2B) or at consumers (B2C)?
Profile Target Audience
Learn as much as possible about your target audience. (Who and Where are they?)
1. About them
2. Their interests
3. Their language
4. Their location
5. Where they congregate
Select On-line Advertising mediums to reach target audience
How are you going to reach your target audience? (How to get to them?)
1. Social Media
2. Search Media
3. Website Media
4. Mobile Media
5. Email Media
6. Paid Ad Networks
Cultivate the following for optimum conversion
How are you going to package the message that reaches your target audience?
e.g Articles, Infographics, Animations, Videos etc
What are you going to say to attract, retain and convert your target audience to money?
Just get the campaign started!