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70 Webmaster terms and meanings

70 Webmaster terms and meanings
  1. Affiliate Programme – Businesses or individuals promote other customers products/services in exchange for a commission, usually they have their own dedicated URL that tracks any sales they send to a website.
  2. Backlinks – Hyperlinks on any site that link back to your website.
  3. Bandwidth – The amount of data that is requested from your website, so for example if you upload a video to your website and a visitor views that video they need to download the data from the web server which takes up Bandwith.
  4. Blog – A part of your website where you regularly post articles that for example scroll down the page and are categorized into dates, or keywords etc..
  5. Blog commenting – Usually a form of backlinking to websites.
  6. Body – The centre part of a web-page, (The main content).
  7. Black Hat SEO – Unethical/Automated SEO
  8. CGI – Used for creating dynamic pages for example inputting data and processing data through forms.
  9. CPM – Cost per 1000 Impressions (Adveritising)
  10. CMS – Content Management system like
  11. CTR – Click through rate, the percentage of visitors that click your ads.
  12. CHMOD – Change Mode – Permissions to how much or little access should be given to a file.
  13. Contextual links – Backlinks that are included within the context of articles, so for example “The Iphone website was really good because..”
  14. CSS – Cascading Style Sheet, used alongside html to govern the style of a page or multiple pages.
  15. Directories – Sites that categorize websites like the yellow pages
  16. Domain – The address of your website, like 15 Barnsley street might be a physical shop’s address. Such as “”.
  17. Dofollow – A hyperlink that tells search engine bots to follow the link and credit it as a Backlink.
  18. Dedicated server – A server that is what it says, dedicated to one site or one customer to use.
  19. DHtml – Often what a page using CSS and html is referred to.
  20. Favicon – The small icon in the browser to the left of each tab.
  21. Javascript – Language that makes web pages more interactive.
  22. FTP – Transfer files to your web server (much like you would to a USB stick).
  23. Footer – The bottom of a websites pages.
  24. GUI – Graphical user interface
  25. Header – The top part of a web-page
  26. Indexed pages – Webpages that have been stored by search engines.
  27. Internal Link – A link from one part of your website to another.
  28. Keyword – Gives the search engines an idea of what your website is about based on words you target in your sites content such as “technology blog”.
  29. Keyword Density – The number of keywords related to the number of other words on a page.
  30. Link exchange – Swapping links between sites to increase search engine ranking, sites should be relevant in most cases.
  31. Long tail keyword – Usually 2 or more keywords that are infrequently searched and have little competition, such as putting in a town with a search so instead of Iphone repair, “London Iphone repair”.
  32. Lurker – Someone that visits a forum regularly but does not register.
  33. Meta Tags – Gives search engines information about your website, situated in the head of your sites pages.
  34. Nofollow – A hyperlink that tells search engine bots to not follow the link and not credit it as a backlink.
  35. Opt-In (Sign up to a site or mailing list etc..)
  36. Organic search – Someone putting in a keyword or phrase and clicking through a search result (Not an ad).
  37. PPC – Pay Per Click Advertising
  38. Page Rank – The rating Google gives all websites between 0-10 (not where you appear in the search results).
  39. Page views – The number of times a web page is viewed
  40. Pinging – Notifying search engine bots that your website has a new blog post or new content to index.
  41. Php – Scripting language used to make websites more interactive
  42. PR – Page rank or press release one or the other.
  43. Resolution – The screen size used and the number of dots per inch.
  44. Referrer, a domain in terms of traffic that someone clicks to a website from.
  45. Relevant links – For example a link from a site that is about technology to a site about mobiles. Not a link from Holidays to a link to Mobiles.
  46. Robots.txt – Tells search engine bots what pages to index and what pages to not index on a web server.
  47. Root – The homepage of your site or the top parent directory of a web server.
  48. RSS Feed- “Really Simple Syndication”, feeds new content from a web source to various places such as Twitter or an RSS feeder.
  49. SEM – Search Engine Marketing (Paid ad’s alongside organic search results).
  50. SEO – Search Engine Optimisation
  51. SEO Article – An article that is optimized with keywords and keyword density to rank higher
  52. Site Map – A collection of URL’s of your site for users and search engine bots to navigate your website.
  53. Shared hosting – Web hosting that is shared on the same server as other websites, common type of web hosting.
  54. Social bookmarking – Saving and sharing links to interesting articles/sites etc..
  55. Social Media – Twitter/Facebook etc..
  56. Spider – A program that reads web pages and reports data to search engines like Google, to help in ranking.
  57. Squeeze page – A marketing page that focuses on a particular offer to collect emails/facebook shares in exchange for a download to build a marketing list.
  58. Sub Domain – Saves registering a new domain and divides websites into different sections such as or
  59. Html – Standard web page language
  60. Unique Hits – Different people that uniquely visit your website, 1 visitor from 1 Ip in a certain amount of time for example.
  61. URL – The web address of a website.
  62. User generated content – Content generated by your websites users
  63. VPS – Virtual private server, dedicated part of “shared hosting” which you can reboot, and manage, not just for websites but for running scripts, gameservers etc..  Not quite as dedicated as a “dedicated server” which entitles the user to the whole server to themselves not just a part of it.
  64. Viral marketing – Getting people to share your content rapidly
  65. Web Hosting – A bit like the shop space, where you present your site, upload the files, software whatever you are going to be using.
  66. Whois – Information about an IP address or website.
  67. WP – The most popular CMS (Content Management System) on the web.
  68. 404 – The page is not there.
  69. 403 error – Access denied to web-page/server
  70. 500 – Internal server error

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Written by OIiver

Oliver is a 20 year old web-enthusiast and entrepreneur from the UK. He enjoys Marketing, SEO, Technology and Business.