The cover photo feature on Facebook is the most real estate on the site that can be dedicated to your brand. In this article, we’ll explore some good examples and learn the guidelines of the feature so you can make a killer Facebook Cover Photo.
Here are some examples of creative uses of the cover photo as well as good examples of keeping your brand:
Cover Photos are 851 pixels wide and 315 pixels tall. If you upload a picture that is smaller than these dimensions, Facebook will automatically stretch to this size. Which, of course, is not recommended because you’ll end up with an unattractive, blurry image.
To get the fastest load times for your page, upload an PNG-24 optimized file that has the dimensions above. Your profile picture displays at 160 x 160 pixels, but Facebook recommends you upload dimensions of 180 x 180 pixels. Be sure to crop your profile picture to square dimensions before you upload. Facebook will automatically crop images that are rectangles or larger than 160 x 160.
Unfortunately, there are some restrictions to this feature. Facebook has developed a tool that reads your image upon upload and can detect text. Here is a list of what Facebook prohibits in the cover photo:
- Price or purchase information, such as “40% off,” “Download it at our website,” or “Free Sunglasses All Summer Long.”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
- References to user interface elements, such as Like or Share, or other Facebook site features.
- Calls to action, such as “Get it now” or “Tell your friends.” This also includes QR codes.
Facebook Cover Photo Guidelines: https://www.facebook.com/help/480139172013267/