Quite recently, I started work on a brand new project/website. I can’t explain much at the moment, because it’s in quite early stages. However, this website was going to take quite a while to build, so I stuck up quite a simplistic holding page on the project’s website. This got me thinking about how important a holding page is in terms of a website and how to create an effective holding page.
Why are holding pages important?
Whilst at first, a holding page doesn’t seem like a crucial part of a website. Chances are, this page won’t be live for too long before the main website goes live. However, this really isn’t the case. A holding page potentially has the power to make or break your future website. A holding page gives the very first users of your website their initial impression, if it’s bold and appearing it will most likely bring users back to find out more.
As I aforementioned, holding pages “hold” the power, excuse the pun, to build and gain excitement for your website. They can keep users coming back to check on the progress of your website.
What to consider when making a holding page…
Keep it simple. Extremely simple. A holding page should most certainly not baffle your future website users, it needs to be completely to the point and nothing in between. I’m not saying that it shouldn’t contain anything, but you shouldn’t forget that this is just a holding page and won’t serve any further purpose.
Designing your holding page…
Whilst I have stressed that a holding page should be kept completely simple, it is still important to include a few things. Here’s what to include in your effecting holding page:
- Use a basic array of colours (two or three).
- Include a Bold title of your website.
- Tell users that the website is “Coming Soon”.
- Include an email link for users to contact you (use something welcoming like firstname.lastname@example.org).
- Include links to your Social Media (Facebook like buttons and Twitter tweet buttons look especially good).
A holding page is essential in building excitement and getting people talking about your website. Be sure not to leave the domain for your upcoming website blank, a snazzy holding page should do the job.