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How to run a successful competition

How to run a successful competition

If you are in charge of a website and company, and would like to use a competition to try to get people involved, then it is vital that you take the time to think about how you can do this properly. Nothing screams “amateur” more so than a competition that fails, and this means that you need to cover everything before you start.


Where do I begin?

The first thing that you need to think about is why you’re running a competition in the first place. If you’re trying to get more traffic to your website then a prize that would be popular with a large number of people would be a good idea. If you would rather let people know about services or products that your company sells, then a free sample of those may be better suited.


How can people enter?

This very much depends on how much money you have to run this, how big your company is, and how many people you expect to enter. If you are a large company, then you may want to offer a number of ways to enter, for example postal entry, text message, email, or via your website. If you are smaller, then just one of these options would be best. It is easy to set up a competition form on a website, and the entries would then be sent to your email address of choice.


How can I utilise my Facebook account?

If your business has a Facebook account, then this is actually a brilliant way of letting people know about what you have on offer. The great thing about Facebook is that the more people who comment or “like” a status, the more attention this gets for your page. This means that inviting people to “like” a status, or answer a question on your status, in order to enter would show up on the walls of their friends, and therefore make it more likely that other people would enter, too.


Choosing a winner

This has to be fair. If you are found to be giving prizes to people who you know, or family members, then your company will gain a bad reputation. Choosing a name at random is the best thing to do, and it is good to allow a number of people to witness this process, as this means that you cannot be accused of cheating.


Continued promotion after the competition

When you have your winner, it is important that you ask them whether they would be willing to accept some form of publicity. This could include their name being written as the winner, or even a photograph of them with their prize if possible. It is also good to get a quote from them, as it allows the other users to realise that “real” people are winning.


Ultimately, running a successful competition can be the make or break of a business. If you do well, you might gain thousands more followers or “likes”, and this means that your audience for the future is definitely much larger than it would have been before. Taking the time to set up a competition is a big commitment, but getting it right is important.

Written by Gemma

Gemma is a 22 year old graduate in Psychology and freelance writer who has been writing online since she was 16.