If your website is more of a couch potato than a sales powerhouse, you might be wondering where it went wrong. The reasons your visitors aren’t converting can often be fixed quicker than you think.
Here are 10 of the most common reasons that your website might not be getting you the results you hoped for and what you can do to fix them, today!
1. Your website isn’t mobile friendly
A website that isn’t mobile friendly is guaranteed to turn visitors away from your site, FAST.
In a study by Google Think Insights 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
The rapid growth of mobile internet use has led to millions of web users feeling frustrated and let down by sites that don’t work well on their small mobile screens. Google has even started penalizing business websites that don’t meet mobile user’s needs.
2. Your Website is too slow
Speed is one of the most common reasons for loss of conversions online.
As many as 40% of web users abandon sites that take 3 or more seconds to load, and just a 1 second delay in page load time can result in a 7% drop in sales.
One of the best tools for testing your website speed is Pingdom which will let you know exactly how long your website takes to load and what’s slowing it down. Don’t fear if your website is slow to load, there’s lots you can do to make your site load faster in no time at all.
3. There is no call-to-acton
A well placed call to action on your site can help convert visitors into paying customers or capture their contact info so you can later market to them. Ensure that your CTA’s stand out and make an impact. A good CTA might be a button which says ‘But Now’ or ‘Sign Up’ in a prominent place on your web page.
4. Your website doesn’t solve a problem
If your website doesn’t solve a problem the why are people going to visit it? They will just move on to a website that does. Make sure that you promote some form of benefit to those visiting your site. People respond most when they think they will get a solution to a problem or an answer to a need. They will also be much more likely stick around and CONVERT.
5. Your site is too cluttered
Too much clutter on your web pages is almost guaranteed to slow your visitors down and unnecessarily confuse them. As a result, they become frustrated and leave before converting into a paying customer. If your website appears too cluttered it may have too many messages, or too many options. If you want to encourage more conversions, less is usually more.
The best converting pages focus on one particular message, for example promoting an individual product or service rather than every product you offer.
6. There is a lack of social proof
It is common for consumers these days to spend time looking for reviews, testimonials and other social proof before making a purchase or decision online. Social proof helps to instill a sense of trust in visitors who visit your site and helps to reduce any barriers that might be preventing them from converting. If you aren’t already, consider placing customer testimonials on your website, embed your Facebook fan-page or other widgets and encourage customers to comment on your website.
7. Your forms are too complicated
Sacrificing a little information in your web forms can significantly help to boost your conversions, so keep it simple, with 3-5 fields in the form, ideally 3 or less.
The best converting text to use to submit your forms are “Click Here” and “Go” which help to convert 20% and 25% respectively. “Register” on the other hand only converts for around 10% of respondents.
8. Your website lacks credibility
Beyond trust in your service or product, visitors need to know they can trust you as a business. Be upfront in providing your contact information and address to prove who you are. Take steps to putting your customers at ease. For example, invest in an SSL Certificate to make sure that customer’s information is kept secure from prying eyes when buying from your site.
Other ways to boost credibility:
- Correct broken grammar and spelling
- Avoid generic stock photos
- Show photos of your staff or office
- Make sure your site works and is bug free
- Update your pages regularly
9. Your traffic isn’t targeted enough
If you have done everything to optimize your website and still aren’t getting those conversions it could be that your traffic simply isn’t targeted enough.
Do you know that the people visiting your website are interested in your product or service? Are they the people most likely to buy from you?? If you are not so sure you might benefit from spending time creating highly targeted ads that reach your target demographic. Google AdSense and Facebook Ads have very sophisticated targeting options which include: Age, Sex and location as well as profession, family status and much more.
10. You website is based on a template
Most visitors can tell a website that is not original. If you opt to use a company using templated websites, ask them how many other businesses in your region they have as clients. See if their sites resemble yours. If so, consider looking for another vendor or webmaster. Using a templated website won’t impress your audience. As a matter of SEO, they won’t impress Google either.