Making sticky content,
What is sticky content?
Sticky content online, or in business really, anything sticky is the idea of “trapping” readers/consumers in your shop, game or website, or app. Whatever it may be. The idea is to keep people making you money and not someone else. Sticky content could be something that people keep coming back to, keep referring to, keep sharing.
The idea is the more you can make someone go back to your website, the more traffic you get, the more your website is worth. The more money you could be making.
So how do we create sticky content?
Sticky content could be:
- Social Games
- Addictive Games
- Frequent content – this should help keep people reading your site/blog.
- A debate which keeps people commenting (set up a subscribe to comments by default, for when people comment.)
- Price comparison tool
- Make some amazing article people have to share on social media
There are plenty of scripts around the web that you can embed in your web-pages, the idea is to keep people coming back, or keep them on that page.
Make as much sticky content as you can, sticky = money.