Search engine Optimisation can take your article to the top of search engine results page. The following tips can help you optimise your articles most effectively:
1. Identify a popular keyword/topic: Before you start writing an article with the aim of reaching the top rankings on Google, you should start by checking the popularity of the keywords surrounding your article topic and hone in on the ones with the least competition and the highest search volume. Word tracker, Google trends and Google Adwords can help you in this. Choose a topic that lots of people are searching for and consider the question ‘what would someone search to find the article I am looking to write?’ Think of an article that will grab the attention of both the reader and Google. To be more specific, aim for 80% user, 20% Google – don’t go trying to trick Google as you will trip up eventually! Focus on the user experience but put in a few “Google pleasers” (below).
2. Select only relevant and specific keywords: If you choose a keyword that is too general, you will find a lot of competition in there. If you choose a specific keyword, then there would be less competition. For example, “top hits” will have far higher competition than “top hits 2013”.
3. Consider the length of your key-phrase: The shorter your key-phrase the more competition there will be, but also the higher traffic there will be. The longer the key-phrase the less traffic there will be but the less competition there will be. Consider building your traffic up from targeting long-tail key phrases.
4. Include the keywords in the title of the article: It always pays to include your keyword phrase in the title of the article. This is one of the prime places that will be taken into consideration when a search query is made in Google.
5. Include the keywords in the headings and sub headings of the article: This will make the article readable, well structured and also more search-friendly.
6. Make sure the body of the article contains the keywords a number of times: It is always better to include the keyword phrases in the beginning of the article. There are many SEO specialists who prefer to use keywords in the first line of each paragraph. The body should contain the keywords as many times as possible, as long as they look natural.
7. Include keywords in the Meta tags and URLs: This is also a great way to increase the search engine friendliness of your article. As the keywords in and around the links get more attention from the search engines, it is always advisable to have keywords in these places.
8. Keywords in the images can help you too: Traffic can come to your article from not only keyword searches but image searches as well. So include keywords in the image title or image captions to make your article search engine friendly.
9. Avoid keyword stuffing: If you use the keyword in your text too many times you may end up getting penalised by Google. So try to use the keywords only naturally. Keyword stuffing used to work once upon a time ago but Google is now more interested in whether your site provides a valuable experience to its users and not more concerned about subverting its search engine to achieve higher rankings.
10. Include keyword optimised images – Images can really drive your traffic, Google loves visual pleasantries. Please Google with some pictures or maybe a video to spice it up! Google may have been only able to read text in the past but Google is getting more and more clever and Google wants you to provide the best possible experience for your readers.