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SEO Strategies for Better Online Visibility

SEO Strategies for Better Online Visibility

Odds are, if  you’ve recently published a web site, your site visitor count is very low. Don’t worry, its completely normal. New web site owners cannot expect to publish their website and expect traffic to come rolling in quickly.So how do you build web traffic?

Once you have an understanding that it takes patience to increase website traffic, also understand it takes constant effort to become visible in search results. The newer the site, the farther down search results it will be. It’s just the way it is.

You can accomplish search engine visibility through SEO. If you don’t know what SEO is, you have a lot to learn before you start to build more web site traffic. Take the investment on time to do so or you can end up negatively impacting your SEO efforts.

Build Visibility

Memorize this: The key to acquiring more traffic is through online visibility, primarily within search engine results, after a user and potential customer searches for relevant keywords and/or phrases.

If you search for “Business card printers,” don’t you want to find businesses in your area that print business cards?

The more specific and closely matched your targeted keywords are to the purpose of your web site, the better. Trying to get visible search results rankings for a general keyword phrase like “professional writer” is pointless because there are MILLIONS of more established writers with web sites that have traffic flow and are competing for the exact same keyword phrase.

Google Webmaster Tools & Google Analytics

One of the first things you should do once your website is published is to submit a sitemap to Google Webmaster tools. If you don’t know what that is or how to create one, Google provides a step–by–step sitemap creation tool that makes it easy.

If your sitemap is not submitted to Google Webmaster, any other efforts you’re taking will be pointless, because Google won’t even have your site indexed.

To get a brief overview of some tips you can start using today through Google Webmaster tools, check out my article SEO tips using Google Webmaster Tools.

An easy way to figure out which keywords/terms/phrases to target within your web site is through Google Analytics, an invaluable tool for internet marketing.

Content Really is King

The most crucial element of SEO strategy is to consistently update your site with fresh, unique content. If you’re plugged in watching what’s going on with Google, they’re constantly changing the way sites rank. The reason is, Google is trying to devalue crappy content websites and rewarding authors who publish unique, original content that’s relevant to the topic of your web site or blog.

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I recently had the pleasure of listening to Jeffery Zeldman’s “Ten Commandments of Modern Web Design” talk at Adobe Max in Los Angeles. He highlighted the fact that he completely redesigned his web site to focus only on the content, because that’s what the users were there for. No navigation, no social media links – just content.



So, what steps are you going to take right now to improve your SEO strategy?




Written by Steve

Steve is a freelance web designer, technologist, educator, Adobe Certified Expert and friend from the San Francisco bay area. He is a incessant seeker of knowledge and tirelessly thinks about how he can make things better. You can learn more about him on his website, or by following him on Twitter: @scribblesteve

  • Reece

    Great article, nice work Steve 🙂