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Using Relationships to build your brand.

Using Relationships to build your brand.

When you’re trying to think of ways in which you can improve the way that your brand works and appeals to the public, one of the main things that you might think about is your promotional work. A lot of the time, this is to do with getting traffic to your website and hoping for sales, however there is a chance that it would be much better for you to focus on your customers rather than your sales, at least at the beginning.


Make them feel appreciated

If you are happy about the fact that you have made more sales in one week than ever before, or any other milestone for that matter, then it is vital that you thank your customers. After all, they are the ones who have made this possible for you. A simple message of thanks could boost the morale of your customers, meaning that they would be much more likely to use your company in the future.


Involve them in the company

One of the best ways in which you can involve your customers is by asking for ideas about what you could do to improve your services. This could include things such as introducing new products entirely, introducing a new page to your website, or something completely different. Not only would this mean that your customers could feel as though they’re really being listened to, but it would also mean that you were gaining brilliant ideas that you may otherwise not have had the chance to discover.

Possibly the best thing that you can do with regards to this is to make the most of your social networking websites. These are things that the majority of people use these days, and that means that you’re the most likely to get replies. Not only would you be able to talk to your customers, but they would also be able to talk to each other, and this means that your business would turn into a community.


Spoil them

Let’s face it; no matter how much your customers like you, this will never improve your business as a whole unless this translates into sales. Most companies have occasional promotions to help with this, but it is important that your customers feel as though these promotions are geared up specifically for them. For example, you could have something to reward them on their birthday. If you run a hosting website, for example, you should set it so that every customer was given free hosting on their birthday, or even the week of their birthday if you can afford to do this.


Customised rewards are a great idea, and one of the best ways that you can get your customers to talk about your company to their friends and families. For example, say their name was John, and you are running a gift website, you could offer a free personalised notepad or pen with every purchase between a certain time. Although it doesn’t sound like much, it can encourage people to place orders with you, because they feel as though you’re actually taking notice of them.


Follow up all orders

Ultimately, a sale isn’t over once the money has changed hands. If you have sold something once then there is a great chance that you would be able to do so again. With this being the case, it is important that you keep in touch with your customers once they finished their purchase. Usually, customers will not want to receive a phone call, however there is a chance that a text message or email asking them if everything was okay will help them to see your relationship rather than just the fact that you are selling something to do.

Sales are important, but they simply won’t be possible without taking into account everything that your customers want, need and to some extent expect. Making small changes to your sales technique is sure to be beneficial to you in the long term.

Written by Gemma

Gemma is a 22 year old graduate in Psychology and freelance writer who has been writing online since she was 16.