We’re all aware by now of the power of social media when it comes to increasing awareness of what you do, who you are and visitors to your website.
Twitter and Facebook are the most well known of social media platforms for generating traffic and interest in your business. The more of an online presence you have the more likely you are to increase your online business.
Other social media platforms used that are also valuable in terms of creating interest and sales in your business are Pinterest, Google+, Tumblr and Stumble Upon.
It’s all well and good having lots of social media accounts and lively updates going on but what if you have a business or sell a product that is difficult to keep writing about? Especially writing updates that are entertaining enough for people to want to read often.
Your product could be selling mobile phone cases. It’s not easy to stay entertaining and provide regular updates to your social media about mobile phone cases. Not many people will really want to keep hearing you talk about your mobile phone cases on their Twitter and Facebook accounts – perhaps once or twice but not on a regular basis.
Not only are mobile phone cases not that interesting (no offence to mobile phone case sellers!), but it’s not ideal to be constantly sounding like you are trying to sell-sell-sell to your followers. It’s a recipe for being “unfollowed” and “unliked.”
Noone likes high pressure sales and that’s how it feels when you write about your business or your product over and over again on your social media accounts.
You want to promote your business or product (whatever it is) and you want to stay visible to as many potential customers as possible on a regular basis via your social media accounts to maximise your sales – but you don’t want to annoy them, so how do you do it?
There is one clever method that doesn’t involve obvious selling and allows you to freely engage with your potential customers. This method is to create social media accounts and pages on topics that are related to your product of interest or business, that you can easily talk about and that there is enough potential content to keep writing engaging updates for your followers.
As part of your social media updates on your related topic you can subtly direct people to your own product or website without being obviously the seller or the website owner.
Lets look at some examples to demonstrate this concept more simply.
First lets imagine you sell mobile phone cases again. You don’t want to sound like every social media update you write is a sales pitch or too repetitive, so you set up a page called “I love my iPhone” (or any other type of phone that you sell mobile cases for).
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You fill your social media updates with topics on iPhones in general. You keep it interesting, lively and helpful. You write about everything and anything related to iPhones. Your followers will find your content useful and they like iPhones too so they keep reading your updates.
Occasionally you add an update about the iPhone cases you sell and recommend them. Having built up a trust in your updates people are likely to visit your website and may buy a mobile phone case too.
Another example could be selling vacuum cleaners. Vacuum cleaners are not a very interesting product to keep tweeting and telling people about. (Again sorry to vacuum cleaner sellers). There are only so many updates you can write about on your vacuum cleaners that people will like to keep reading about.
So instead of writing about vacuum cleaners all the time and risk losing your followers, one option is to have social media accounts about household advice and household tips.
Occasionally you can mention your vacuum cleaners and how fabulous they are but you talk about them without being an obvious seller and don’t risk boring people.
The type of people who will enjoy reading your household advice tips are also likely to use (and buy) your vacuum cleaners.
There are lots of potential topics to write about on household advice and tips. You can be helpful and at the same time let people know about your product.
Whatever your product or business, there will always be a way to engage your social media followers in it without doing so directly. You may have to think outside the box to come up with an idea for a topic, or research what others in your niche are doing.
Once you’ve decided on the method you will use, with time, effort and some creative flair you will be rewarded with more website visitors and hopefully more sales.