What is SEO and why is it important?
SEO (Search Engine Optimisation) is the optimization of on-site and off-site parts of your website. So, an example of on-site SEO, may be making sure that your URL titles have your keyword in, instead of 495845.html as the page name. Or Page1.html. Search engines, cannot read what the content of your page is, if it does not have any keywords to go by, and just has numbers. Off site seo, may include backlinks from external sites. These tell the search engine that your website can be trusted, and if you have lots of links from sites that are similar to yours, then that is much better. As this tells the search engine that your site has trust amongst similar sites. SEO is all about increasing the rankings of your website in search engines. The idea of SEO is to help search engines to understand what your website content is about, and this will help them to determine where your website should be ranked.
There are many techniques for improving your SEO. However unlike many other marketing techniques, SEO is usually a consistent form of traffic, as apposed to SEM (Search Engine Marketing) which, once you have spent your budget, is gone. SEO is an invaluable tool, because many of the techniques you can do yourself for free, with no experience, and a little bit of learning. However there are many companies that can offer SEO services for a price, it is all dependant on the time that you have to commit to SEO, and your marketing budget. Many web designers are very good at design but know nothing about SEO, or very little. So it will help you a lot to learn some of the skills, that will help you improve your SEO, so that you can beat your competitors in the rankings.