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Why Facebook Ads are an Effective Advertising Method

Why Facebook Ads are an Effective Advertising Method

The internet is undeniably filled with ways to Advertise your website. Whether it be free or for a small cost, however, if you’re looking to put some cash into advertising, then we believe that Facebook is one of the best places to do it. If you’re looking to invest simply just a small amount or a serious sum of money, then Facebook is a great way to advertise your business or website.

Advertising on Facebook is truly great because of a number of reasons, the first being because it’s extremely affordable. If you’re simply looking to promote your new business at a small cost, Facebook is brilliant because it allows you to set how much you want to spend and Facebook won’t go a penny over it.

If you use Facebook, you have almost certainly seen an ad on there before. The little units next to the side of your content, Facebook ads aren’t distracting or irritating for that matter, but they do make a huge impression. They purely include a small image, your ad name and a very brief description, that can all link to either your Facebook page or directly to your website.

However, advertising on Facebook is so effective because it allows the user to select exactly who their advertisement will target. You choose absolutely every detail about who will see your advert, from their country of residence, age and gender, right to their interests and similar pages that they like. This is extremely handy if you’re looking to target an exact niche group of people.

On top of this, advertising on Facebook allows you to target friends of those whom already like your page on Facebook. For instance, if a friend is telling another friend about your page, when they get home, they’ll be aided by a nice handy advert that will direct them to you.

Sponsored Stories are another great option, that were introduced fairly recently. This allows a particular story or article from your website/Facebook page to be displayed in user’s News Feeds. So this means that not only will users be seeing you down the side of their Facebook experience, but also directly in the News Feed.

Advertising on websites such as Google and other static sites, is truly a thing of the past. What Facebook is able to offer with it’s advertising is both new and fresh. Facebook clearly have a great grasp of the future of internet advertising.

Whether you have a budget that is big or small, Facebook is a great way to advertise your brand or website.

Written by Josh M-J

I started building websites at the age of 12, I am now an extremely respected Video Games and Technology Journalist. I currently work with some extremely big names, such as Nintendo and others.