Possibly the main problem with the internet is the fact that we can say anything that we like without people knowing whether we are actually telling the truth or not. With this being the case, being “fake” is something that everybody is able to do. However, if you hope to be a success in online business, it is important that you are not fake.
Reputation is everything.
When you’re trying to persuade people that you are the person who they would like to invest in, the reputation that you have on the internet is vital. It may seem scary, but everything that you ever do on the internet can be tracked, and this means that doing just one thing wrong could stick with you for a very long time, and might actually lose you clients in the long term.
If you put yourself in the position of those who are hiring, it makes sense that you would always hire the person who seemed to have the best reputation. This would mean that there was a better chance of you being able to trust them and rely on the fact that they are going to do the work that is needed.
You will always be found out.
As a freelancer, I have, in the past, come across a large number of people who claim to be something that they’re just not. Whether they forge their testimonials or just lie about what they’ve done in the past, people like this come in many different guises. The most important thing to remember is that you will always find out. Clients will more than likely have worked with other freelancers in the past, and will know when people understand what they’re talking about. Yes, it can be hard for you to get the first couple of jobs when you’re starting out, but it is much more beneficial for you to do this honestly rather than to lie.
A good business is built on solid foundations.
From the moment that you start your business, you are creating a brand that will be remembered by people. It may be a small number of people, or it may be a bigger number if you find that it takes off, however the memory that stays in their mind needs to be positive. One of the things that you need to think about is your initial business plan. This needs to be solid, because if there are flaws in it then these need to be ironed out before it gets to the stage where your customers are being let down.
Deal with problems with honesty.
You can be sure that whether you run a business or just complete freelance work on your own, you will always come across people who don’t appreciate the work that you have delivered to them. It is easy to get defensive about this, and make excuses about why the work is not up to scratch, but it is a much better idea to be open and honest about what has gone wrong. A lot of the time, it is down to a simple question of taste, and it is important that you come to some compromise with regards to payment. It isn’t your fault that the client doesn’t like your style, for example, especially if you offered samples of previous work before you started. However, if you know that you have done something wrong then it is vital that you don’t try to talk your way out of it. Clients know what they’re talking about the majority of the time, and you will only get yourself into trouble by doing this.
It may seem that being real is simple, yet it is something that so many people completely fail to do. Provided that you are truthful and honest in your approach to your business, you should find that you can build relationships with clients that can last a lifetime.